Volvo and Grey London agency, teams up with a Swedish start up Albedo100 to create LifePaint. It is a washable, reflective paint to protect cyclists and pedestrians. It helps make objects more visible to drivers at night.
If you are one of those people cycling at night - please buy this for your own damn sake and for the comfort of drivers around you. Apparently it does not smell, does not stick, is washable and it can save your life. I would call it a good bargain.
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